Be your fittest

Many of us are trapped in a negative cycle – we’re sitting too much, moving too little and not raising our heart rate often enough. As you’d expect, that doesn’t do good things for our health or our happiness – which leads to a whole lot more sitting too much, moving too little and not raising our heart rate enough.

The cycle leaves us tired. Stressed. Unhappy. In the short term, it sucks. In the long term it’s more serious – we’re talking about increasing our chances of serious health problems like type 2 diabetes and cardiovascular disease.

It doesn’t help that the available fitness products can be intimidating – they’re often unrealistic, expensive or extreme. Sometimes, they’re all three. What they do all have in common is that they don’t help build a simple, sustainable habit that fits into your daily life.

It’s time to draw a line in the sand for the fitness industry – to fundamentally change the way we all think about exercise, and apply that thinking in real, practical ways that improve every single area of our life. Better health. Less stress. More happiness. Better sex. More energy. And getting more done in the day – Every. Single. Day.